About "Note to Self"

“Note to Self” has become an everyday expression that lends itself to being applied to personal digital recorders, cell phones and PDAs. The vision is that the “Note to Self” logo will be affixed to either the actual device or branded within the software on the device. After installing the software, The “Note to Self” capability would be with the owner at all times. Everyone, every day, has information that they need to remember and occasionally forget. Software development for the most popular devices, such as the Blackberry, iPhone and others is currently underway. Personal and business thoughts would be captured when they happened and replayed when convenient.

Why Now?
Lifestyles
– busier than ever, on the go, multi-tasking, mobile, in-touch, connected
Technology
– at the right price point, the right size.

The future of “Note to Self”
Once the brand has been established and is widely used, the brand can be applied to other devices, whose primary purpose is not digital recording. Devices such as cell phones, watches, PDAs, mp3 players, refrigerators, and even automobile accessories could have the “Note to Self (inside)” logo affixed to them.

Note to Self: Record a great idea while you're stuck in traffic
Product Positioning

The vision is that the product would be a consumer hardware or software product, at a price point that is affordable to the general public (approx. $25 for the hardware option, $10 for the software option). The hardware product is not intended to replace a well established segment of the market (professional digital recorders used by lawyers, doctors, business professionals, etc.). The hardware product would position as follows:

Feature/Function

Novelty

Note to Self

Professional

Memory

20 seconds

10 - 20 minutes

100s of minutes

# of messages

9

10 - 20

400+

LP/SP

LP

LP

Selectable

Durability

Low

Medium

Medium

User Interface

Basic

Functional

High

Interface with computers

No

Unlikely

Yes

LCD Display

No

Likely

Yes

Speaker quality

Very low

Medium

Medium - High

Gift item

No

Yes

Yes

Overall Functionality

Minimal

Functional

Advanced

Target market

Gag items of corporate give-away

All ages, all professions

Professional

Price

$1 - $4

$20 - $25

$90 - $200

Why buy?
Functional – easy to use - useful – stop forgetting things
New way to get look at personal organization, easily – quick fix
New way to increase productivity

Note to Self: Need to get someone's phone number but don't have a pen
Branding Potential

Note to Self: Record the idea that comes to you in the middle of the night
Partnering & Contact

The owner of the “Note to Self” trademark is actively exploring partnership opportunities with manufacturers of electronic devices. Identified candidates include Sony, Apple, RIM, Olympus, Dictaphone, Nokia and Philips. Note to Self software is also currently under development.

To explore partnership opportunities, please contact info@note-to-self.net

Note to Self is a registered trademark.
United States: Registration # 2757813
Canada: Registration # TMA558199

Note to Self: Don't forget to pick up milk on the way home from work
Note to Self. Your brain works fine; it's your memory that needs help. Upgrade your memory.
About "Note to Self"
Note to Self Product Positioning
Note to Self Branding Potential
Note to Self Partnering & Contact
Note to Self